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> Campaign Management software launched in Asia

Murchison Holdings' digital flyers and campaign management software goes live in 24 languages

 

Originally developed for the music industry within the UK our digital flyers can now be combined with Murchison Holdings' multi lingual campaign management suite.

 

Our systems are set to deliver the marketer's dream of collecting marketing data from their intended target audience on a global platform. The automated systems are now live and can be accessed in 24 languages.

 

Murchison Holdingss digitally based, promotional marketing tool collects market data whilst also delivering interactive tools to your intended target audience.

 

But what does market data mean to us? To Murchison Holdings this simply means that all our interactive promotional products feed into a central management system allowing comprehensive market data to be collected, tracked, managed and controlled for the future delivery of traditional and digital media campaigns.

 

For the consumer its allows them access to rich content from a range of electronic and traditional marketing campaigns. For our clients this means a more cost-effective solution to deliver a series of automated campaigns, through Murchison Holdings'marketing management software.

 

This marketers tools centralises the execution and monitoring of campaigns across multiple channels. Through our campaign management software marketer's achieve better visibility into the effectiveness of marketing spend through evaluation tools available from our " Dashboard" reporting software.


Pacific Lion's CEO Marcus Potter Comments "Falling into the realms of trackable viral marketing and campaign management, this is a another essential marketer's tool from Murchison Holdings, this solution should be taken seriously for any promotional campaign!"

 

"With this application and deployment, products are built with the purpose of providing you with feedback relating to the success of thecampaignthrough quantifiable data; this means you know when your money has been well spent come review time, now the product has been converted into 24 different languages its time for our campaign management software to go global"

 

 

Features of our campaign management software

Prospect-to-Lead Conversion

Track campaigns based on campaign type, account or industry so salespeople understand why your customer responded.

Workflow Approvals

Define the information flow for the campaign so that the appropriate stakeholders can view and test the campaign before launch

Campaign Benchmarking

Aside from digital promotions, You can now benchmark campaign effectiveness based on any form of media for example direct mail, phone, trade shows and email.

 



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