CRM SYSTEMS
MARKETING MODULES
CRM | Marketing Automation Modules
These CRM modules close the loop between marketing activities and deal signings. Manage leads from multiple sources, build and track marketing campaigns, manage multiple email marketing offers, and ensure marketing and sales reps have to up-to-date information necessary to close the deal. With Sugar Suite, companies are more confident about how their marketing dollars are spent and how campaign activities drive the top-line.
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Summary of Marketing Automation
• Close the gap between lead generation and deal closure
• Segment customers to target the right customer set with the right message
• Generate and monitor campaigns across all customer channels
• Understand which campaigns are effective through customisable reports and dashboards
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Lead Management
The lead management module gives your teams marketing professionals the tools to manage prospects and existing customers.
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Marketing Campaigns
The campaign management module centralises the development, execution and monitoring of monitoring campaigns across multiple channels.
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Email Marketing
The email marketing module allows marketing managers to design campaigns that convey the brand identity of the organization and to interact with targets and customers.
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Sales Presentations & Materials
A sales collateral management systen ensures that marketing and sales people will never be left in the cold when it comes time for an important presentation.
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Plug-in for Word
Increase marketing campaign efficiency with the Plug-in for Word. This office plugin integrates the Mail Merge capabilities of MS Word with CRM system data.
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Plug-In for Outlook
This module allows for a greater efficiency of communication within a company allowing centralized and coordinated flows of information.
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